So, your online shop is getting a lot of traffic but not enough sales? Running a successful online store takes some time, know-how, and effort. There are loads of strategies out there that you can easily try out to start boosting sales, but we’ve found some of the best out there.
1. Opt-Ins are King
Does your website have an opt-in feature? If not, now is the time to start developing one. Opt-ins usually turn leads into conversions, and gently encourage shoppers to take an action. Make sure your opt-in is eye-catching and that you offer your potential client something that they can’t refuse, and you’re golden!
2. Paid Ads Drive Results
Have you tried AdWords yet? What about Facebook ads? These are essential tools in your marketing arsenal that you can easily set-up and run yourself. Make sure you have a digital ad budget and that your imagery and copy get the message across. The great thing about paid online ads is the fact that you can stipulate targeted audience. If you know who your audience is or your best potential buyer, you can bet your bottom dollar that you’ll see some results.
3. Have Product Images that Pop
And a professional website for that matter. Your user design must be perfect and leave visitors clicking and staying for longer. Professional product images will be a great finishing touch for your brand. Not only will these elements impress your potential clients, but they will be more drawn to the brand and product.
4. A Streamlined Buyer’s Process is Essential
As mentioned earlier, your website should be professional and easy to navigate. This includes the buyer’s process. Avoid having too many fields and obstacles for buyers to jump through as you may find that this is the spot where you lose them. A streamlined buyer’s process is essential in making a sale quickly and effortlessly.
5. The More Payment Options the Better
There are loads of payment options out there, and not all your customers will be able to pay with credit card. You cannot assume anything and should give them as many options to choose from to ensure they can select a payment option that suits them best. If you don’t have a payment option that suits your customers, you may well lose them altogether.
6. Mobile for Buying on the Go
One cannot have an online shop with a site that is not responsive. This is uncalled for and if you do not have a mobile-friendly site, best to get it done as soon as possible. The majority of people access online shops and social media sites via their smart phones and other devices. This might be their first point of contact with your brand and if they can’t navigate or your site is not compatible with mobile, you’ll lose their interest.
Remember to engage your customers and utilize some creative ways of increasing your sales. Promotions are always great to grab potential buyers’ attention, as is copy that speaks to them. We trust that you’ll find your online sales to increase soon with the strategies we’ve discussed.