Running an online shop can be stressful, and ensuring you attract enough as well as the right kind of traffic can easily be a full-time job. But, it doesn’t have to be! Ensuring you employ the right strategies to attract more traffic to your online shop is not a hard science and can be easily learnt.
With our top five tips you’ll be getting loads of traffic to leverage sales and your online shop will be booming in no-time!
1 – Sharing is Caring
Word of mouth remains the most powerful marketing tool, even in the tech age. You need to get your family and crew onboard to start sharing your content and sharing your shop far and wide. The more people share, the more people it would reach, and the more traffic your site will attract. Start with everyone you know and see how slowly but surely your traffic starts to increase.
2 – Keep Updated Lists
Whether you have a fan base on social media, or you pick up some traffic that stumbles onto your site only to drift off, keeping lists is important. Make sure you update the lists you have regularly and keep an eye out for any new details you can capture. The next step would be to contact these hits and attract them back to your site.
3 – Crate Eye-catching CATs
Make sure you have some eye-catching call to actions on your ecommerce site. Whether visitors are prompted to complete a form, or subscribe to a newsletter, make sure there is something that catches their eye. Even though this might be a fail-safe tactic to gather email addresses, be sure to make the pop-up as little invasive as possible as some visitors might be put off by it altogether.
4 – Create Engaging Content
If your ecommerce site does not have one as of yet, it’s time you start a blog. Writing, publishing and distributing engaging content is key to attract people to your shop. Make sure you have a content marketing plan in place and that your content is distributed on all the relevant channels to reach your ideal customer.
5 – Run Promotions
Who doesn’t love a give-away or a freebie? Grab your ideal customer’s attention by running a promotion they cannot say no to. You can run paid ads on social to ensure you reach the ideal audience and gather likes and encourage people to visit your shop. Remember, you are trying to increase your traffic, so part of the promotion must involve the entrants to visit the site.
And there you have it! If you follow these five easy tips, you should see more and more traffic visiting your ecommerce site daily. Once you’ve mastered these, you’ll probably want to ensure the success of the shop and increase sales.
We wish you all the best in increasing traffic to your online shop!