vv 360x270 - 5 Tips to Increase Traffic to Your Online Shop

5 Tips to Increase Traffic to Your Online Shop

Running an online shop can be stressful, and ensuring you attract enough as well as the right kind of traffic can easily be a full-time job. But, it doesn’t have to be! Ensuring you employ the right strategies to attract more traffic to your online shop is not a hard science and can be easily learnt.

With our top five tips you’ll be getting loads of traffic to leverage sales and your online shop will be booming in no-time!

1 – Sharing is Caring

Word of mouth remains the most powerful marketing tool, even in the tech age. You need to get your family and crew onboard to start sharing your content and sharing your shop far and wide. The more people share, the more people it would reach, and the more traffic your site will attract. Start with everyone you know and see how slowly but surely your traffic starts to increase.

2 – Keep Updated Lists

Whether you have a fan base on social media, or you pick up some traffic that stumbles onto your site only to drift off, keeping lists is important. Make sure you update the lists you have regularly and keep an eye out for any new details you can capture. The next step would be to contact these hits and attract them back to your site.

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3 – Crate Eye-catching CATs

Make sure you have some eye-catching call to actions on your ecommerce site. Whether visitors are prompted to complete a form, or subscribe to a newsletter, make sure there is something that catches their eye. Even though this might be a fail-safe tactic to gather email addresses, be sure to make the pop-up as little invasive as possible as some visitors might be put off by it altogether.

4 – Create Engaging Content

If your ecommerce site does not have one as of yet, it’s time you start a blog. Writing, publishing and distributing engaging content is key to attract people to your shop. Make sure you have a content marketing plan in place and that your content is distributed on all the relevant channels to reach your ideal customer.

5 – Run Promotions

Who doesn’t love a give-away or a freebie? Grab your ideal customer’s attention by running a promotion they cannot say no to. You can run paid ads on social to ensure you reach the ideal audience and gather likes and encourage people to visit your shop. Remember, you are trying to increase your traffic, so part of the promotion must involve the entrants to visit the site.

And there you have it! If you follow these five easy tips, you should see more and more traffic visiting your ecommerce site daily. Once you’ve mastered these, you’ll probably want to ensure the success of the shop and increase sales.

We wish you all the best in increasing traffic to your online shop!

img7 360x270 - 6 Essential Skills for Entrepreneurial Success

6 Essential Skills for Entrepreneurial Success

Being a successful entrepreneur is no easy feat. In fact, it takes a whole lot of dedication, hard work and sacrifice. While we have already discussed the characteristics of successful entrepreneurs, there are basic skills coupled with entrepreneurship too.

If you are thinking of starting your own business, it would be best if you get cracking and start sharpening your skillset. Here are some of the essential skills you’ll need to pull your new business through.

#1 Financial Savvy

You need to know how to work with finances. Not only how to spend money, but how to raise funds, sell your service or product, price your service or product, pay suppliers and employees, the works! Even though this might be difficult if you are not great with numbers, it is completely possible to learn. Even if you only learn the basics and hire a professional accountant later on, you’ll need to understand the books to be on top of things at all times.

#2 Time Management

As an entrepreneur, you’ll have very little time of your own. You’ll need to be a master at proper time management to ensure you get through your daily to-dos. This means balancing the responsibilities of running your own business and your home life, while making time for yourself to relax too. If you can master time management and get the most of the time you have in a day, you’ll do just fine.

#3 Get Things Done

This goes hand-in-hand with time management. Being productive is essential, but you’ll have to be able to identify when the best times for productivity is for you personally. Make a list of what you need to accomplish in the day, stick to it when you are in your zone, and get it done.

#4 Social Networking

Socializing and networking is a big part of being an entrepreneur. Some people are naturals at it, while the introverts might struggle a bit. Developing this skill is however important for your company’s success, as networking and socializing with potential investors and clients is paramount for the success of your business.

#5 Facing Failure

Nothing is going to be perfect. As Murphy’s law states, everything that can go wrong will go wrong. The key to facing any failures is to be prepared. While it can be difficult to cope with failing, as an entrepreneur you’ll need to have the confidence to dust yourself off and get right back to the drawing board.

#6 Coping with Stress

Being an entrepreneur is not a walk in the park. You will be facing loads of obstacles along the way which can be very trying and stressful. The difference between the successful entrepreneur and the one that failed? The former could cope with stress. If you don’t have a coping strategy, try exercise or meditation. Making time for yourself is important to unwind and remain calm, even in the face of adversity.

These skills are essential for your company’s success, and even though you may not possess some of them, you can still work on it. Entrepreneurship is nothing if it isn’t a learning school. Just remember to work hard and stay confident with your eyes on the prize. Need some inspiration to get you going? Read these inspirational quotes taken from Batman.

mk 360x270 - Hire Top Talent for Your Startup with These 5 Strategies

Hire Top Talent for Your Startup with These 5 Strategies

Your business is like your baby, and you want to get talent who will take care of it as if it were their own. Question is, how do you hire the right kind of people to be on your team? Hiring the wrong type of people can be detrimental to your business’ success, while hiring the right people can take it to new heights.

Here, we take a look at some fail-safe strategies on how to find the right people to work for your startup.

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1. Network, network, network!

While networking is great for your business in general, it will also allow you to scout for the best talent. If you attend conferences and talks on a regular basis, you’ll be in a setting where likeminded people abound. This will inevitably place you smack bang in the middle of a gold mine of potential employees.

2. Be Brand-Conscious

It goes without saying, but you need to get your brand on from the get-go. We’re not talking logos and company name alone, we’re talking marketing. Get your brand out there and in front of potential employees who would love the opportunity to grow with a new up and coming business. This entails digital marketing efforts, social media channels, and of course a fantastic website and blog.

m1 - Hire Top Talent for Your Startup with These 5 Strategies

3. Hire People Who Love Your Brand

If you have an existing fan-base, it won’t hurt delving in there to scout for hot talent to join your team. Hiring someone who already loves your brand means you’ll get someone on your side who is as passionate about your business as you are. Loyalty in employees goes a long way and will ensure that they spread the word about your amazing company.

4. Have a Clear Mission, Vision, and Values

As far as startups go, this is the starting point. Your company should have a strong and relatable mission statement, vision, and values. Get these aspects sorted once you start your company and ensure you embody them, whatever they are. If your company’s mission, vision and values are something potential employees want to be associated with, you won’t have a hard time finding ideal candidates.

mk2 - Hire Top Talent for Your Startup with These 5 Strategies

5. Have an Online Presence

As mentioned earlier, marketing and digital marketing specifically is key to finding top talent in this day and age. You should have a bold and identifiable online presence on all the relevant channels and platforms. Create a company profile on LinkedIn where potential employees can find out more about you and your company, publish fresh and inspiring content regularly, and create a buzz.

Now that you’ve got you’re a-game on and you’re ready to find great employees to complement your fantastic new business, you’ll probably need some ideas on how to interview them during the next step of recruitment.

We wish you all the luck in finding the best employees for your startup!

kk1 360x270 - Take Any of These 5 Courses to Boost your Entrepreneurial Skills

Take Any of These 5 Courses to Boost your Entrepreneurial Skills

Apart from having some entrepreneurial characteristics to succeed in business, you’ll need some sick skills too. A big part of being a successful entrepreneur is the hunger and continuous chase for knowledge.

The more you know, the more you’ll grow. Here, we’ll discuss some of the best online courses directed to entrepreneurs like you. These are all geared to equip you with the necessary skills to running a successful business.

1 – Y Combinator: Startup School

The content here is completely free of charge and you will gain some valuable insights on how to start your own business. The duration of the startup school class is ten weeks, but you can complete it at your own pace as well. Course material includes everything about starting your business, from the how and why to creating and selling a product.

2 – Berkley Online: Creativity & Entrepreneurship

This course combines the fluidity of creativity with the more rigid rules of entrepreneurship and take a look at how these two come together and is applied in the real world. The course takes about four weeks to complete and is completely free. Should you wish to grab the certificate, you’ll have to pay $49. Learn how you can apply your creative skills to your entrepreneurial instincts and start your business successfully.

kk2 - Take Any of These 5 Courses to Boost your Entrepreneurial Skills

3 – Babson Online: Financial Analysis for Decision Making

Owning a business can be fun but scary at the same time. If you are not familiar with the intricacies of the financial side of things, this course is an absolute must! From funding to buying and investing in products, you’ll be confident in making financial decisions by the end of the course. This 4-week course is free, but a certificate will cost you $49.

4 – Guy Kawasaki: The Essential Guide to Entrepreneurship

With Guy Kawasaki’s course you’ll know you’ll cover all the need-to-know basics of starting and running your own business. The course can be completed at your own pace and consists of 4 hours of video content, articles and some supplementary content. It’ll cost you a mere $10.99 and you will receive a certificate once you have completed it.

5 – Udemy: The Complete Product Management Course

If you are planning to make and sell your products, this course is crucial for your success, especially if you have no prior experience in product management. They take you from concept to design and manufacturing, carefully dissecting each step. You’ll also be able to go through case studies based on Google and Zappos, which makes the material come to life. This course will cost you $10.99 and you’ll get a certificate.

Are you ready to upskill yourself and get cracking with one of these fantastic entrepreneurial courses? We trust that they will guide you on your way to entrepreneurial success.

img6 360x270 - Do You Have What It Takes? Here are the Top 4 Characteristics of Successful Entrepreneurs

Do You Have What It Takes? Here are the Top 4 Characteristics of Successful Entrepreneurs

Either you have it or you don’t. Being an entrepreneur takes a lot of dedication and hard work, and only a few lucky ones get to make it to the top. Do you have what it takes to make your business flourish, or are you going to run it to the ground? You can avoid the latter if you start cultivating and nurturing the characteristics discussed below.

1. They Are Driven and Passionate

Any successful entrepreneur will tell you that it’s all about having drive and being passionate about what you do. No matter the number of times you fail, you get up and try again. Without failure, there can be success. If you can push through and believe in your vision, commit to it and you will soon reap the rewards.

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2. They Know Where They are Headed

To be a successful entrepreneur you need to have a vision. Start by mapping out how you envision your next five years will progress. Make a physical goal board if you have to. This will ensure you are reminded on a daily basis of your goals and dreams and that you remain focused on where you are headed no matter what.

3. They are Tenacious

A little perseverance can go a long way if you are an up and coming entrepreneur. Never give up on your dreams, continue to pursue them no matter the outcome. If you have a vision of owning your own successful business, being dedicated to achieving this is what will make it happen. Believe in your dream and believe in yourself without hesitation, and you’ll have the tenacity to keep going.

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4. They Have Integrity

Doing business requires building and nurturing relationships. The success of your company will rest on your ability to keep your word and build trust with prospective clients and founding members. Trust and honor goes hand in hand, and without integrity, you will have a hard time gaining the trust and love from people who work with and for you.

If you possess any of these top 4 traits, you can rest assured you’ll be able to succeed. If not, these are all traits that you can cultivate and work towards. If you doubt yourself and your abilities, focus on positive reinforcement and start believing that you can do it. Here’s another insightful article on things successful entrepreneurs do not tolerate.

We wish you all the best in your entrepreneurial endeavors.

img 360x270 - 4 Tips on How to Upskill Your Workforce

4 Tips on How to Upskill Your Workforce

Running a successful business can be quite stressful. Not only are you responsible of your workforce’s income, but also for their wellbeing and their success within your startup. Ensuring your workforce is happy and skilled to get the job done is crucial for the success of your company.

Here, we take a quick look at some of our tips on how to efficiently train your workforce.

#1 Give Your Employees Sufficient Time

Ensure you give all employees the time they need to complete their training. Even though this might be a bit more challenging when providing in-house training limited to a certain time, you also have the option to incorporate online training courses. This will allow your employees to complete and excel at their own pace.

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#2 Include Practical Training

No matter the material, most people prefer learning from experience than learning theory and applying it in the real world. When you include a practical training course, you allow your employees to get comfortable with the skill they need to master before having to apply it in their day-to-day.

#3 Mix Online and In-house Training

Online training allows workers to master the material at their own pace, while having a tutor provide in-house training adds value as well.Having someone go over the material with your workers will help them retain the information, while having time and access to review the work will ensure they get everything down to a t.

#4 Make Use of Apps

There are loads of mobile training apps out there, and what better way to empower your employees than to afford them the opportunity to increase their skills at their own pace and at optimal times. Training via mobile app will ensure your workforce can complete courses at any time, and that you won’t have to make that much time for training during work hours.

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With these top tips you should be able to ensure your employees can complete training efficiently and thoroughly. Remember, your company is only as strong and talented as the people behind its success. Training is an important factor to ensure your company remains fresh and competitive.

Not sure which training platforms are reliable? Here is an insightful list on top cloud-based platforms you can start using today.